In today’s digital age, physical media campaigns still hold significant value, but measuring their effectiveness requires specific metrics. Start by assessing Reach, which indicates how many potential customers were exposed to your campaign materials, like flyers or posters. Engagement is equally important; track responses through QR code scans or social media mentions to gauge audience interaction.
Next, consider Conversion Rates to determine how many recipients of your physical media took desired actions, such as visiting a website or making a purchase. Cost-per-Acquisition (CPA) helps evaluate the return on investment by comparing campaign costs to user conversions. Additionally, utilize Feedback and Surveys to gather qualitative insights on audience perceptions and preferences.
Lastly, analyze Retention Rates to see how effectively your campaign nurtures customer loyalty. By combining these metrics, marketers can effectively assess the success of their physical media campaigns and make informed adjustments for future strategies.
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